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Media Brief

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OUT OF GRIEF COMES LASTING GRACE, BEAUTY AND DIGNITY The Angel Gown Initiative Eric Elronde, founder and owner of, The Angel Gown Initiative, is charitably repurposing old wedding dresses and formal gowns into beautiful “Angel Gowns” for infants who do not survive their journey into this world. The Angel Gown Initiative (TAGI) is an Non […]

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TAGI’s NPO registration

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We announced some time ago that The Angel Gown Initiative has officially been registered as a Non Profit Organisation. We were super excited, realising the possibilities that comes with it! We did not, however, realise the mission it would become to eventually hold the actual registration papers in our hands. At first this might sound […]

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Attempted sale of TAGI Angel Gowns

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It has recently been brought to our attention that attempts were made, without our consent, to indirectly sell our Angel Gowns. Fortunately it was failed attempts and steps are being taken to apologize to the necessary institutions for this indiscretion and the misrepresentation. All Angel Gowns that come from The Angel Gown Initiative (TAGI) are […]

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Angel gowns for ‘lost babies’

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Translation of article by Jana Breytenbach | 15 October 2017 18:35 It is a time of utmost grief. A fashion designer from Gordon’s Bay started a special project to specifically to help parents that loses a baby. The Angel Gown Initiative (TAGI) was founded in June by Eric Elronde after a friend approached him to […]

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Engelrokke vir ‘verlore babas’

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Deur Jana Breytenbach | 15 Oktober 2017 18:35 Dit is ʼn tyd van uiterste verdriet. ʼn Modeontwerper van Gordonsbaai het ʼn spesiale projek begin juis om ouers wat babas verloor het, te help. The Angel Gown Initiative (TAGI) is in Junie deur Erik Elronde begin nadat ʼn vriendin hom genader het om haar trourok in […]