Media Brief


The Angel Gown™ Initiative

Eric Elronde, founder and owner of couturiers, Erikr House, is charitably repurposing old wedding dresses and formal gowns into beautiful “Angel Gown™ garments” for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown™ is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness.  The Angel Gown™ Initiative assists bereaved families with an important practical issue: how to provide a passed child with the greatest dignity and grace.


SABC2 Fokus | 14 October 2018

Die Burger - Engelrokkies troos ma’s wat babas verloor | 09 Oktober 2018

Netwerk24 - Engelrokkies troos ma’s wat babas verloor | 08 Oktober 2018

Smile FM | 4 October 2018

Smile 90.4FM

#Hashtag Radio | 01 October 2018

#Hashtag Radio

Here is a piece of the interview that went out live on Facebook - the full radio interview will be available soon.

Extract of the live recording

Cape Talk | 27 September 2018

Cape Talk | 17 August 2018

Brides donate their dresses to help grieving families say goodbye to their babies

An Angel Gown™ is a beautiful garment made using donated wedding dresses in which a bereaved mother buries her child, this charity is helping SA families.

Read the full story HERE

Radio Disa 95.9 FM | 3 April 2018

We were invited back by Radio Disa for a follow up interview, this time we joined Natsha Fick in studio for another live interview. This is our third radio interview in less than 6 months.

Eric Elronde and Natasha Fick
Eric Elronde and Natasha Fick

SABC2 Fokus | 12 November 2017

Smile 90.4 FM | 19 October 2017

Radio Disa 95.9 FM | 17 October 2017

Die Burger - 'Engelrokke' vir verlore babas | 16 October 2017

Netwerk24 - Engelrokke vir 'verlore babas' | 15 October 2017