The Angel Gown® Initiative is a registered Non Profit Organisation
NPO number: 203-283 NPO
PBO number: 930061837

Eric Elronde, CEO and founder of, The Angel Gown® Initiative, is charitably repurposing old wedding gowns and formal dresses into beautiful Angel Gown® garments for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown® is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness.  The Angel Gown® Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.

All Angel Gown® garments are hand-made and are a free donation. Donations are made through hospitals where grieving families are being assisted.

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Give a little to make a big impact.

Impact the lives of grieving families today. A little bit can go a long way.
We need your pre-loved Wedding Dresses and Formal Gowns to create Angel Gown® garments.

Latest News

Jansie Botha

The glass beads on this raw silk is striking. Thank you Jansie for entrusting us with your special gown! Eric Elronde and the TAGI team.

Linda Potgieter

Ruffles and lace make this gown perfect. Thank you Linda for entrusting us with your special gown! Eric Elronde and the TAGI team.

TAGI is nominated for the MEA Awards.

It is with an immense amount of pride and privilege that we get to announce to you today that The Angel Gown Initiative has been nominated for the very prestigious MEA Awards of 2020! The MEA Markets is a quarterly publication dedicated to researching and publicising the major moves and events as they happen across […]

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Angel Gown® garments: Before and After

Kim Pieterse

This gown honours the memory of Kim Pieterse, donated to us by someone near and dear to her. As the years have moved, and I have settled more into my role as the CEO of TAGI, I have been less involved in the construction of our Angel Gowns and have trusted this role more and […]

Chrizelle Erasmus

4 October 2017 I have known Chrizelle for many years, which is not surprising as she is my sister-in-laws. But she is much more than just that, she is also my friend and the closest definition I have to a sister. At this stage The Angel Gown® Initiative is still so young and we have […]

Teresa Baron

I first met Teresa during our very first TAGI handover. She is a nurse at Vredendal Hospital. This magenta evening gown is done in an A-line design, simplistic, yet striking with the stark contrast in black detail. Thank you Teresa for donating your special gown to us! We were able to repurpose 6 Angel Gowns […]

See all our Angel Gown® garments

Our Beneficiaries

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Eric Elronde does amazing work! The TAGI team is dedicated to make a difference in bereaved parents’ lives. Thank you Eric!!

Nicci Coertze – Founder of NCOT

Very touching idea. Truly heartfelt.

Estelle Dannhauser

A very special and personal way to remember a lost bebe.

Christine Harburn

This touched my heart deeply. I think it is so special and amazing idea. Well done.

Vianca Slabbert

They are just such an amazing, caring lot of people! 🙏🙏

Avril Fisher

Awesome initiative, giving immense comfort to grieving parents who are made aware that their precious angel baby is loved and respected and clothed beautifully at the final farewell ❤️😇❤️😇❤️😇❤️😇❤️💋💋💋

Maria Bottcher

I must say, what you are doing has completely moved me. As I am writing this piece I am in tears.

It is so beautiful and so heartbreaking.

Tyler Vivier – Junior Copywriter at Good Things Guy

TAGI is an amazing NPO helping parents in their time of need, I am so humbled to have been able to donate my own dress to this worthy initiative.

Babette Du Toit

I was sent a sneak preview of a forever gown cut from my dress and started crying.

It’s perfect!

It’s gorgeous and it’s been styled to resemble my dress.

I had to share because not only do I have the greatest admiration for what Eric and his team do, as a mom who has experienced baby loss I know how much I searched to keep a memory. Have something to remember. TAGI allow moms the knowledge that their special babies will be buried in dignity and forever gowns donated and made with love.

Judy MacGregor

It is a day of mixed emotions. But I feel honoured to be able to donate my wedding gown to your cause. What you do is amazing and you will be abundantly blessed. This gown was donated with love and I will forever be grateful to you for the amazing thing you do.

Chantel Boshoff
Chantel Boshoff

Rohan was born on 3 Dec 2006 and was taken from us on 14 Feb 2007. After his death I had a miscarriage on 15 Aug 2007 and I thought that my world had ended. There are no words to describe how it feels knowing that a part of me will always be gone. I will never know what they would have looked like, what their likes and dislikes would have been or what they would have become as adults. There are two very large gaping holes in my heart. I do believe that if I had the opportunity to dress Rohan in one of these angel gowns it would have provided me with some form of peace, but there was no such initiative. And that is why I have donated my dress. It has helped me during my process and I feel honoured that another family will be able to dress their angel in a one of a kind gown before letting him or her go. Thank you for allowing me the opportunity to be part of your initiative and may you be blessed in everything that you do.

Sorina Lloyd