The Angel Gown™ Initiative is a registered Non Profit Organisation
NPO number: 203-283 NPO
PBO number: 930061837

Eric Elronde, CEO and founder of, The Angel Gown™ Initiative, is charitably repurposing old wedding dresses and formal gowns into beautiful Angel Gown™ garments for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown™ is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness.  The Angel Gown™ Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.

All Angel Gown™ garments are hand-made and are a free donation. Donations are made through hospitals where grieving families are being assisted.

We need your pre-loved Wedding Dresses and Formal Gowns to create Angel Gown™ garments.

Give a little to make a big impact.

Some of our Angel Gown™ garments

Latest News

Pravashnee – Donation 8 November 2018

This white and red delight traveled to us all the way from KwaZulu-Natal. Thank you Pravashnee for donating your special gown to us! Eric Elronde and the TAGI team.

Helga Stoffberg – Donations 23 October 2018

Helga has donated to us before. First it was her wedding veil, then her wedding gown and now we have received multiple blouses and dresses. Two of them I know from school years were worn to two different matric farewells, one to hers and one to her boyfriend of the time’s farewell. Thank you Helga […]

Robyn Roberts Bridal Studio – Donation Page

Robyn Roberts Bridal Studio has graciously agreed to donated their off-cut fabrics to us. This page will serve as a record of their donations. 8 November 2018; 20 December 2018; 16 and 13 January 2019; 14 February 2019. Thank you so much for your support! Eric Elronde and the TAGI team.

See all our news

Our Beneficiaries

See all our beneficiaries

Our Sponsors

Meet our team


I must say, what you are doing has completely moved me. As I am writing this piece I am in tears.

It is so beautiful and so heartbreaking.

Tyler Vivier – Junior Copywriter at Good Things Guy

TAGI is an amazing NPO helping parents in their time of need, I am so humbled to have been able to donate my own dress to this worthy initiative.

Babette Du Toit

I was sent a sneak preview of a forever gown cut from my dress and started crying.

It’s perfect!

It’s gorgeous and it’s been styled to resemble my dress.

I had to share because not only do I have the greatest admiration for what Eric and his team do, as a mom who has experienced baby loss I know how much I searched to keep a memory. Have something to remember. TAGI allow moms the knowledge that their special babies will be buried in dignity and forever gowns donated and made with love.

Judy MacGregor

It is a day of mixed emotions. But I feel honoured to be able to donate my wedding gown to your cause. What you do is amazing and you will be abundantly blessed. This gown was donated with love and I will forever be grateful to you for the amazing thing you do.

Chantel Boshoff
Chantel Boshoff

Rohan was born on 3 Dec 2006 and was taken from us on 14 Feb 2007. After his death I had a miscarriage on 15 Aug 2007 and I thought that my world had ended. There are no words to describe how it feels knowing that a part of me will always be gone. I will never know what they would have looked like, what their likes and dislikes would have been or what they would have become as adults. There are two very large gaping holes in my heart. I do believe that if I had the opportunity to dress Rohan in one of these angel gowns it would have provided me with some form of peace, but there was no such initiative. And that is why I have donated my dress. It has helped me during my process and I feel honoured that another family will be able to dress their angel in a one of a kind gown before letting him or her go. Thank you for allowing me the opportunity to be part of your initiative and may you be blessed in everything that you do.

Sorina Lloyd