About

The Angel Gown Initiative is a registered Non Profit Organisation
NPO number: 203-283 NPO
PBO number: 930061837

Eric Elronde, CEO and founder of, The Angel Gown Initiative, is charitably repurposing old wedding dresses and formal gowns into beautiful Angel Gowns for infants who do not survive their journey into this world.

At a time of utmost grief and sorrow, an Angel Gown is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness.  The Angel Gown Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.

All Angel Gowns are hand-made and are a free donation. Donations are made to hospitals where grieving families are being assisted.

We need your pre-loved Wedding Dresses and Formal Gowns to create Angel Gowns.
Or make financial donations to: FNB cheque account 62758360269, branch code 200912.

Some of our Angel Gowns

Testimonials

I was sent a sneak preview of a forever gown cut from my dress and started crying.

It’s perfect!

It’s gorgeous and it’s been styled to resemble my dress.

I had to share because not only do I have the greatest admiration for what Eric and his team do, as a mom who has experienced baby loss I know how much I searched to keep a memory. Have something to remember. TAGI allow moms the knowledge that their special babies will be buried in dignity and forever gowns donated and made with love.

Judy MacGregor

It is a day of mixed emotions. But I feel honoured to be able to donate my wedding gown to your cause. What you do is amazing and you will be abundantly blessed. This gown was donated with love and I will forever be grateful to you for the amazing thing you do.

Chantel Boshoff
Chantel Boshoff

Rohan was born on 3 Dec 2006 and was taken from us on 14 Feb 2007. After his death I had a miscarriage on 15 Aug 2007 and I thought that my world had ended. There are no words to describe how it feels knowing that a part of me will always be gone. I will never know what they would have looked like, what their likes and dislikes would have been or what they would have become as adults. There are two very large gaping holes in my heart. I do believe that if I had the opportunity to dress Rohan in one of these angel gowns it would have provided me with some form of peace, but there was no such initiative. And that is why I have donated my dress. It has helped me during my process and I feel honoured that another family will be able to dress their angel in a one of a kind gown before letting him or her go. Thank you for allowing me the opportunity to be part of your initiative and may you be blessed in everything that you do.

Sorina Lloyd

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TAGI’s 1st Birthday Shoot

Since our finances are not yet at a place where we could afford to host a huge party for our first birthday, our initial idea was to rather have a private day and spend it on a photoshoot themed “From wedding gown to Angel Gown” instead. This would document everything from where we first receive […]

Jacki White Photography

As TAGI’s first birthday was creeping closer we really wanted to treat ourselves with a photoshoot, a very specifically themed photoshoot: From wedding gown to Angel Gown. Now, as a young NPO our finances are limited and so we relied on the kindness of others. In our last newsletter we mentioned that this is what […]

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