Media

TAGI is nominated for the MEA Awards.

Posted on

It is with an immense amount of pride and privilege that we get to announce to you today that The Angel Gown Initiative has been nominated for the very prestigious MEA Awards of 2020! The MEA Markets is a quarterly publication dedicated to researching and publicising the major moves and events as they happen across […]

Media

When The Shadow Comes

Posted on

Nicci Coertze, a talented Bereavement Doula we work with, has published another book “When The Shadow Comes”, and as an expert in the field this is a must read! Previously she incorporated The Angel Gown Initiative into her online doula training course, which was a first for us, and now she has also included us […]

Life

Life joins the TAGI family!

Posted on

We are super excited to announce that Life Vincent Pallotti Hospital has joined the TAGI family, becoming the first hospital from the Life group to join us! This is another epic milestone for TAGI as we are now officially working with all 3 of the biggest and prominent hospital groups in South Africa! We want […]

Media

Now YOU can own a TAGI Bear of your own!

Posted on
TAGI Bear

Ever since we first introduced our mascot, TAGI Bear, back in June all we’ve been hearing is “Where can I buy mine?” Well, here is the answer! Follow the link below and order your very own, hand crafted Tagi Bear! https://tagi.co.za/product/tagi-bear/ You have a limited selection of colour, fabric and accessories for make your own […]

Media

Welcome TAGI Bear; Our mascot!

Posted on
Tagi Bear

With TAGI’s fast paced growth, and the seriousness of the work we do, we’ve decided to bring a little fun into our office space with a new member. Please give a big round of applause to TAGI-Bear! He’s a special little bear that’s always curious, always on the explore and always ready to help us! […]

Media

The TAGI logo – a happy accident!

Posted on

As much as the concept of an Angel Gown was a new concept to South Africa, all of this was scarily new to me as well. I had a long standing career in the fashion industry working with brides – TAGI is quite the contrast to this. But nevertheless, once I committed to TAGI, my […]

Media

Media Brief

Posted on

OUT OF GRIEF COMES LASTING GRACE, BEAUTY AND DIGNITY The Angel Gown Initiative Eric Elronde, founder and owner of, The Angel Gown® Initiative, is charitably repurposing old wedding gowns and formal dresses into beautiful Angel Gown® garments for infants who do not survive their journey into this world. The Angel Gown® Initiative (TAGI) is an […]