NPO Status

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We have received formal recognition as a Non Profit Orginasation by the Department of Social Developement with all privileges that comes with it. Our registration number is 203-283 NPO. This is one of our biggest milestones thus far and thank everyone involved!

Smile 90.4FM Radio Interview

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We were hosted on “Guess who’s coming for lunch” by Ewan Strydom after his producer, Christine Wessels, read about us in Die Burger. This was our second radio interview in one week, the first one with provincial coverage.

Network 24 Publishes First Online Article on TAGI

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Jana Breytenbach was the first to publish an article on TAGI – just in time for the international day representing Pregnancy and Infant Loss Awareness. Although me and my friends spent a lot of time trying to push our story online as far as possible, this is great formal recognition to see the media reaching…

Mediclinic Joins the TAGI Family

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Carla Hanekom, Patient Experience Manager at Mediclinic Stellenbosch, was instrumental in helping us understand how to work with the hospital industry. They were the second hospital to join our family, the first Mediclinic, and also the first private hospital.

TAGI’s First Handover

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Our founder, Eric Elronde was born at Vredendal Hospital in 1985. Chrismari Elsbury was working at this same hospital when she commissioned her wedding gown through his fashion company, Erikr House, in 2015. Naturally Vredendal Hospital had to be our first beneficiary. It came as a total surprise when we found out that the doctor…

TAGI’s First Donation

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It was Chrismari‘s Facebook post that planted the seed for TAGI’s birth. Her wedding gown was the first donation towards TAGI and a total of 20 Angel Gown™ garments were contributed towards her wedding gown.

The Angel Gown™ Initiative is Founded

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What started as a once off  favour between Eric Elronde and his friend, Chrismari Elsbury, directly resulted in the founding of The Angel Gown™ Initiative. A roller-coaster of chance meetings and conversations would soon lead to TAGI becoming a charitable organisation systematically spreading throughout Southern Africa. A more in depth account can be read here.