Changing From Neutral to Gender Specific

Initially when TAGI was founded we decided to keep our Angel Gown™ garments gender neutral, and although it was very successful one question kept emerging: Are the Angel Gown™ garments for girls only? We listened to our market and adjusted accordingly.

In November 2018 we restructured our production line and replaced the gender neutral line with the manufacturing of our Angel Gown™ garments with gender specific designs. This led to us having to forego of green gender neutral wrapping ribbon and replacing it with pastel pink for girls and pastel blue for boys. We also decided to move the colour coded sizing sticker to the back of the envelope.