The Angel Gown™ Initiative is a registered Non Profit Organisation
NPO number: 203-283 NPO
PBO number: 930061837
Eric Elronde, CEO and founder of, The Angel Gown™ Initiative, is charitably repurposing old wedding gowns and formal dresses into beautiful Angel Gown™ garments for infants who do not survive their journey into this world.
At a time of utmost grief and sorrow, an Angel Gown™ is a small but deeply meaningful way to alleviate some of a family’s difficulties and great sadness. The Angel Gown™ Initiative assists bereaved families with an important practical issue: how to provide a passed infant with the greatest dignity and grace.
All Angel Gown™ garments are hand-made and are a free donation. Donations are made through hospitals where grieving families are being assisted.
In our shop
- Fynbos in the pathway - Moira Du Toit Current bid: R300.00
- Raffle ticket - Bohemia Crystal Decanter with Gold Trim R10.00
- Raffle ticket - Scottish Leader Signature Whisky box set R10.00
- Angel Gown Gala Ticket R550.00
- Acrylic on canvas - Paul van Rensburg Starting bid: R1,000.00
Give a little to make a big impact.
Impact the lives of grieving families today. A little bit can go a long way.
We need your pre-loved Wedding Dresses and Formal Gowns to create Angel Gown™ garments.
The Angel Gown™ Initiative is proud to announce that we will join the social calendar this year by hosting our inaugural gala, The Angel Gown™ Gala, in support of Pregnancy and Infant Loss Awareness. In South Africa the topics surrounding pregnancy and infant loss is still very much taboo, and it is our aim to […]
As much as the concept of an Angel Gown was a new concept to South Africa, all of this was scarily new to me as well. I had a long standing career in the fashion industry working with brides – TAGI is quite the contrast to this. But nevertheless, once I committed to TAGI, my […]
This two piece gown looks striking with the red detail and found its way to us through a volunteer! Thank you Suzette for sharing your daughters’ special gown with us. Eric Elronde and the TAGI team.
Charles Tertiens is an Actor, Comedy Magician and TV personality created in the Mother City. Having a father in the arts, he started crafting his skills at a young age and later, when old enough, continued his studies at UCT. Graduating as a Bilingual performer in the Musical Stream and with nothing less than a […]
Angel Gown™ garments: Before and After
This wedding gown found it’s way to us through our Elle’s Bridal Studio network. This simplistic cream Satin wedding gown demands a presence with the beautiful lace detail around the neckline and down the front. The whole look is tied together with a pleated midriff section. Thank you Helen for donating your wedding gown to […]
Shortly before our segment was aired on Fokus SABC2, they made teaser posts on Facebook about what is to come. It was on one of these posts that Joretha made contact with us. Shortly thereafter I fetched her wedding gown. During a lovely chat she told me all about the wedding and her special gown. […]
This wedding gown found it’s way to us through our Elle’s Bridal Studio network. This tiered wedding gown is made in white taffeta with black lace contrasts. Thank you Luzanne for donating your wedding gown to us! On 9 March 2019 Luzanne’s wedding gown was lovingly repurposed by Carmen Petersen into 15 Angel Gown™ garments. […]
Eric Elronde does amazing work! The TAGI team is dedicated to make a difference in bereaved parents’ lives. Thank you Eric!!
Very touching idea. Truly heartfelt.
A very special and personal way to remember a lost bebe.
This touched my heart deeply. I think it is so special and amazing idea. Well done.
They are just such an amazing, caring lot of people! 🙏🙏
Awesome initiative, giving immense comfort to grieving parents who are made aware that their precious angel baby is loved and respected and clothed beautifully at the final farewell ❤️😇❤️😇❤️😇❤️😇❤️💋💋💋
I must say, what you are doing has completely moved me. As I am writing this piece I am in tears.
It is so beautiful and so heartbreaking.
TAGI is an amazing NPO helping parents in their time of need, I am so humbled to have been able to donate my own dress to this worthy initiative.
I was sent a sneak preview of a forever gown cut from my dress and started crying.
It’s gorgeous and it’s been styled to resemble my dress.
I had to share because not only do I have the greatest admiration for what Eric and his team do, as a mom who has experienced baby loss I know how much I searched to keep a memory. Have something to remember. TAGI allow moms the knowledge that their special babies will be buried in dignity and forever gowns donated and made with love.
It is a day of mixed emotions. But I feel honoured to be able to donate my wedding gown to your cause. What you do is amazing and you will be abundantly blessed. This gown was donated with love and I will forever be grateful to you for the amazing thing you do.
Rohan was born on 3 Dec 2006 and was taken from us on 14 Feb 2007. After his death I had a miscarriage on 15 Aug 2007 and I thought that my world had ended. There are no words to describe how it feels knowing that a part of me will always be gone. I will never know what they would have looked like, what their likes and dislikes would have been or what they would have become as adults. There are two very large gaping holes in my heart. I do believe that if I had the opportunity to dress Rohan in one of these angel gowns it would have provided me with some form of peace, but there was no such initiative. And that is why I have donated my dress. It has helped me during my process and I feel honoured that another family will be able to dress their angel in a one of a kind gown before letting him or her go. Thank you for allowing me the opportunity to be part of your initiative and may you be blessed in everything that you do.